Dubai – where a Ferrari is cheaper than a segway!

How much is one hour of your time worth? When you are on vacation, it may be difficult to quantify how much an experience is really worth. At Platinum Heritage, we hear the “e” word every now and then. In order for me to establish if we really did offer “expensive” experiences, I looked at how much are people really prepared to pay for a memorable hour while on vacation. In my search for the cheapest tours in Dubai, I must start at the top…

#20 – Skydiving
Price – AED1,999
Duration – 30 minutes
Cost per hour = AED3,998

#19 – Helicopter Tour
Price – AED799
Duration – 15 minutes
Cost per hour = AED3,196

#18 – Seawings Flight
Price – AED1,250
Duration – 40 minutes
Cost per hour = AED1,894

#17 – Dubai Mall Shark Dive
Price – AED675
Duration – 30 minutes
Cost per hour = AED1,350

#16 – Hot-air Balloon
Price – AED995
Duration – 1 Hour
Cost per hour = AED995

#15 – Audi R8 Track Experience
Price – AED1,295
Duration – 2 Hours
Cost per hour = AED648

#14 – Jet Ski Tour
Price – AED620
Duration – 1 Hour
Cost per hour = AED620

#13 – Dune Buggy
Price – AED150
Duration – 15 minutes
Cost per hour = AED600

#12 – Deep Tissue Massage
Price – AED575
Duration – 1 Hour
Cost per hour = AED575

#11 – GoKarts
Price – AED120
Duration – 15 minutes
Cost per hour = AED480

#10 – Segway Tour
Price – AED160
Duration – 30 minutes
Cost per hour = AED320

#9 – Ferrari 458 Rental
Price – AED6,000
Duration – 24 hours
Cost per hour = AED250

#8 – Private 4 Hour City Tour
Price – AED995
Duration – 4 Hours
Cost per hour = AED249

#7 – Platinum Dinner Safari
Price – AED1,500
Duration – 7 Hours
Cost per hour = AED214

#6 – Private Airport Transfer (DXB to Bab Al Shams)
Price – AED260
Duration – 1 hours and 15 minutes
Cost per hour = AED208

#5 – Dhow Cruise
Price – AED250
Duration – 90 minutes
Cost per hour = AED167

#4 – Catamaran Cruise
Price – AED650
Duration – 4 Hours
Cost per hour = AED163

#3 – Heritage Dinner Safari
Price – AED545
Duration – 7 hours
Cost per hour = AED78

#2 – Dubai City Tour by Bus
Price – AED150
Duration – 4 hours
Cost per hour = AED38

#1 – Dune Bash Desert Safari
Price – AED120
Duration – 5 hours
Cost per hour = AED24

When you look at the list above, you realise what incredible value for money you receive on any one of our safaris. Cheaper than a taxi, a Segway, a Gokart or a jetski, even our Platinum Dinner Safari price shows you how much we value each hour of your vacation time.

Also at the hourly rate equivalent to a McDonald’s happy meal, you can see that it is not realistic to expect a high quality service from your typical Dune Bash Safari.

So next time you are dreaming about what type of vacation memory you want, consider how much your time is really worth and maybe, you can now justify to your wife that renting a Ferrari is cheaper (per hour) than going on that Segway Tour.

Written by

Adam McEwan
Managing Director
Platinum Heritage