Rooted in conservation, culture and heritage
Platinum Heritage creates desert experiences shaped by the landscapes, wildlife, culture and heritage of Dubai.
Our approach is centred on thoughtful exploration of the desert, authentic cultural storytelling and support for conservation initiatives connected to the places in which we operate. Every experience is designed to help guests develop a deeper understanding of the destination and the stories that have shaped it.
Authenticity is at the heart of what we do, with each Desert Safari carefully crafted around Dubai’s history, traditions and natural environment. In 2026, Platinum Heritage was named Middle East’s Leading Desert Safari Company at the World Travel Awards.
The Heritage Collection
The Heritage Collection is inspired by Dubai in the 1950s, a defining period in the Emirate’s development. Travelling through the desert in vintage Land Rovers, guests discover stories of the landscape, local traditions and Emirati cultural heritage, complemented by carefully considered modern comforts.
The Platinum Collection
The Platinum Collection offers our most elevated desert experiences, combining exceptional service with carefully curated dining, wildlife encounters and immersive moments in the desert.
Designed for travellers seeking privacy, detail and a deeper connection to the destination, each experience brings together the landscape, culture and heritage of Dubai in a refined and considered way.
What makes Platinum Heritage desert safaris stand out?
The only Desert Safari company to operate on a Royal Family member’s private property
Educational wildlife drives in museum-quality vintage Land Rovers and luxury Land Rover Defenders
Our on-site chef freshly prepares our authentic Emirati Cuisine unlike other Desert Safaris in Dubai
Operating wildlife drives in the UAE’s largest National Park, the Dubai Desert Conservation Reserve
All Conservation Guides are recruited and extensively trained in-house on a regular basis
We are the only Desert Safaris that have a full falconry demonstration and cultural performances from Dubai